This course is supported by a pool of sponsoring companies interested in hiring MAMA Academy graduates
AUTHOR AND COURSE TRAINER
Daria Byvaltseva Business Development Director Capitalist
Daria currently holds the position of Director for Ad Networks and Affiliates in the Capitalist payment system.
She has over 8 years of experience in digital industry. Position of Sales & Account Manager in a large ad network PropellerAds was her first step on the career path. While selecting and connecting sites on her own she learned from her mistakes.
Then she founded an International Sales Department in Adnow native advertising network. 30 persons under her guidance were taught the profession from scratch in Russian and English.
She represented her company in the international conferences. Daria organised business tours to Indonesia and Vietnam to meet and negotiate with the largest players in these markets.
COURSE CONTENTS
05.04 | 19:00 Kyiv | 20:00 Moscow
LESSON 1: INTRODUCTION. live webinar
Course description
Introduction
07.04 | 9:00 Kyiv | 10:00 Moscow
LESSON 2: INTRODUCTION TO THE PROFESSION. AD NETWORK SPECIFICS
Portrait of a Sales & Account Manager
Role of ad network in affiliate marketing
Basic terms, models of mutual settlements with webmasters and advertisers, examples.
Homework
14.04 | 9:00 Kyiv | 9:00 Moscow
LESSON 3. TYPES OF WEBSITES AND AD FORMATS
Types of websites and categories of their users
Ad formats
Pros and cons of ad formats
Homework
21.04 | 9:00 Kyiv | 9:00 Moscow
LESSON 4. SEARCH AND ANALYSIS OF SITES
Basic tools for analysis
Important parameters of analysis and estimation of prospects for working with a website
Identification of possible ad placement locations
How to calculate the cost of an ad placement
Homework
28.04 | 9:00 Kyiv | 9:00 Moscow
LESSON 5. Search for personal contacts of website owner
Why this is important
Assistant tools
Practical analysis of the website in terms of searching for contact data
Homework
05.05 | 9:00 Kyiv | 9:00 Moscow
LESSON 6. How to write powerful marketing letters
Structure of the letter – how to start and end the letter
Spark personal interest of the website owner
Subject of the letter – will it be read?
Book recommendations
Homework
12.05 | 9:00 Kyiv | 9:00 Moscow
LESSON 7. Negotiations
How to persuade a webmaster to place ad on his/her website
The main tricks in online ad sales
Webmaster is a friend
Book recommendations
Homework
19.05 | 19:00 Kyiv | 19:00 Moscow
LESSON 8. Practicing real cases online. 100% practical training live webinar
WHAT YOU'LL NEED TO SUCCESSFULLY COMPLETE THE COURSE
self-discipline
perseverance
strong computer skills
selling skills are not a must, but will be an advantage
Major Affiliate Marketing Academy Certificate
To obtain the MAMA certificate for completing the course "Successful Manager in Ad Network", you need to score 75 points for the course (75%)
MAJOR AFFILIATE MARKETING ACADEMY CERTIFICATE is MAMA Academy's own certificate, which will be highly appreciated in every company working in the field of affiliate marketing.