Ru
 
7 weeks
Time commitment
Duration
Course start date
27.09.21 / 18:00
2 hrs / week
Language
TAKE COURSE
COURSE CONTENTS
Lectures
8
199$
Price
English
SUCCESSFUL MANAGER IN AD NETWORK
SEPTEMBER 27TH
DATE
ONLINE
TRAINING FORMAT
FROM SCRATCH
LEVEL
7 weeks
Time commitment
Duration
Course start date
27.09.21 / 20:00
2 hrs / week
199$
Language
TAKE COURSE
COURSE CONTENTS
Lectures
8
English
Price
WHAT YOU WILL LEARN
concept of "Ad Network" and "Affiliate Marketing" as a whole
activities of a manager in ad network
definition of a webmaster/advertiser and other important market terms
difference between Banner Ads and Native Ads
other ad formats
how to analyse websites and see the prospect of making money from each
easily find the personal contact data of the website owners
learn how to write marketing letters
PROFESSION
TAKE COURSE
After the course, you will be ready to qualify for the position of Ad Network Manager!
WHO IS THIS COURSE FOR?
for Account & Sales managers
who would like to try their hand at the digital sphere
for graduates,

this course can be of advantage during an interview for the position in the digital sphere
for foreigners looking for a job
(native speakers often
work in ad networks)
PRACTICE
Each homework assignment will focus on training the practical skills of analysing sites, finding contacts, writing a letter and negotiating.
We will discuss real practical cases:

How to get a response from the website owner who has been ignoring emails for a month now?
How to set aggressive ads on the official news site?
How to sell product A if a client is ready to buy only product B and others.
EMPLOYMENT OPPORTUNITIES
TAKE COURSE
This course is supported by a pool of sponsoring companies interested in hiring MAMA Academy graduates
AUTHOR AND COURSE TRAINER
Daria Byvaltseva
Business Development Director Capitalist
Daria currently holds the position of Director for Ad Networks and Affiliates in the Capitalist payment system.

She has over 8 years of experience in digital industry. Position of Sales & Account Manager in a large ad network PropellerAds was her first step on the career path. While selecting and connecting sites on her own she learned from her mistakes.

Then she founded an International Sales Department in Adnow native advertising network. 30 persons under her guidance were taught the profession from scratch in Russian and English.

She represented her company in the international conferences. Daria organised business tours to Indonesia and Vietnam to meet and negotiate with the largest players in these markets.
COURSE CONTENTS
05.04 | 19:00 Kyiv | 20:00 Moscow
LESSON 1: INTRODUCTION. live webinar
  • Course description
  • Introduction
07.04 | 9:00 Kyiv | 10:00 Moscow
LESSON 2: INTRODUCTION TO THE PROFESSION. AD NETWORK SPECIFICS
  • Portrait of a Sales & Account Manager
  • Role of ad network in affiliate marketing
  • Basic terms, models of mutual settlements with webmasters and advertisers, examples.
    • Homework
14.04 | 9:00 Kyiv | 9:00 Moscow
LESSON 3. TYPES OF WEBSITES AND AD FORMATS
  • Types of websites and categories of their users
  • Ad formats
  • Pros and cons of ad formats
    • Homework
21.04 | 9:00 Kyiv | 9:00 Moscow
LESSON 4. SEARCH AND ANALYSIS OF SITES
  • Basic tools for analysis
  • Important parameters of analysis and estimation of prospects for working with a website
  • Identification of possible ad placement locations
  • How to calculate the cost of an ad placement
    • Homework
28.04 | 9:00 Kyiv | 9:00 Moscow
LESSON 5. Search for personal contacts of website owner
  • Why this is important
  • Assistant tools
  • Practical analysis of the website in terms of searching for contact data
    • Homework
05.05 | 9:00 Kyiv | 9:00 Moscow
LESSON 6. How to write powerful marketing letters
  • Structure of the letter – how to start and end the letter
  • Spark personal interest of the website owner
  • Subject of the letter – will it be read?
  • Book recommendations
    • Homework
12.05 | 9:00 Kyiv | 9:00 Moscow
LESSON 7. Negotiations
  • How to persuade a webmaster to place ad on his/her website
  • The main tricks in online ad sales
  • Webmaster is a friend
  • Book recommendations
    • Homework
19.05 | 19:00 Kyiv | 19:00 Moscow
LESSON 8. Practicing real cases online. 100% practical training live webinar
WHAT YOU'LL NEED TO SUCCESSFULLY COMPLETE THE COURSE
self-discipline
perseverance
strong computer skills
selling skills are not a must, but will be an advantage
Major Affiliate
Marketing Academy Certificate
To obtain the MAMA certificate for completing the course "Successful Manager in Ad Network", you need to score 75 points for the course (75%)



MAJOR AFFILIATE MARKETING ACADEMY CERTIFICATE is MAMA Academy's own certificate, which will be highly appreciated in every company working in the field of affiliate marketing.

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